News

There’s something special about diamonds from the Art Deco era. They don’t have that ultra-bright, laser-like sparkle you see in modern stones. Instead, they glow — soft, warm, and romantic.

If you've ever wondered why a vintage diamond looks different from one you'd see in a mall jewelry store, the answer comes down to how it was cut — and when.

Let’s break it down in simple terms.

Purpose:

• Educate buyers about vintage diamond cuts in simple language

• Build trust and curiosity around your authentic Deco pieces

• Support SEO with keywords like:

  • “Art Deco diamonds”

  • “old cut diamonds vs modern”

  • “why vintage diamonds look different